Three Reasons Partnering with a Women-Owned Business Is Good for Business

Women’s History Month is a month to celebrate and bring attention to the accomplishments of women. But at M2L Associates, where three of our four principals and half of our team are women, every month is a good time to celebrate women’s accomplishments. M2L is proud to be a women-owned small business, and all year long we celebrate women’s contributions to our firm as well as the profound impact they make for our clients.

How can partnering with women-owned firms bring value to your next project and your organization?

Demonstrate supplier and customer diversity. Today’s business world embraces and celebrates diversity like never before, recognizing the value and connection diverse and inclusive teams make to every aspect of the business world. No matter whom you’re trying to reach with a message of diversity — customers, patrons, partners, investors, neighbors or the community — businesses are increasingly accountable for their diversity policies and metrics. With our WBE certifications, our firm can be a proven partner and important part of helping customers and partners to achieve new levels of supplier and customer diversity.

Demonstrate diversity internally. Choosing women-owned businesses and partners proves a company’s commitment to diversity to one of its most important audiences — employees and potential hires. Increasingly, people prefer working for companies that value diversity and equality, and they expect to see companies walk their talk. With tighter labor markets, companies can distinguish themselves from other potential employers with tangible proof of diverse hiring practices and office cultures that can attract and keep young talent.

Drive innovation to transform project outcomes. In any professional services business, a diverse team brings different experiences, insights and backgrounds that help shape a firm’s approach to business. Collaborating with people who think differently and challenge our ideas stokes creativity and promotes the innovative thinking that drives projects forward.

In our more than 25 years in business, we’ve come to believe our diverse and varied experiences and talents constitute one of our most valuable assets. Our diverse firm and leadership team bring a high level of organization, creativity, empathy and connection to every project, helping us to transform your organization’s vision into an extraordinary, finished project.

M2L Associates is proud to hold these certifications:

  • City of Houston — Women-Owned Business
  • Texas Statewide Historically Underutilized Business — Women-Owned Business
  • North Central Texas Regional Certification Agency — Women-Owned Business
  • South Central Texas Regional Certification Agency — Women-Owned Business

Are you interested in exploring the benefits of partnering with a women-owned business? Contact us today to learn more.